Web marketing has become one of the fastest and easiest ways to succeed in reaching your customers.
Here are some interesting facts:
- Search engines – Today, more than 85% of people use search engines like Google, Yahoo and Bing to find the products, services and information they need. Out of these, 71% of the users only observe the 1st page results and don’t explore the sites that appear from the 2nd page onwards.
- Social media – 93% of marketers use social media for business, with Facebook having more than 700 million users worldwide, that’s 1 in every 13 people on Earth; Twitter having over 200 million users, sending out over a billion tweets per week; and YouTube having the world’s second largest search engine, exceeding 2 billion views every day.
- Online video – The latest Forrester Research figures show that 60% of all web traffic comes from online video, with 68% of the Top 50 Internet Retailers displaying videos on their websites. A video in Google’s search index is 53% more likely to appear on the first page search results than static page content and text.
Web video marketing in particular is gaining more attention and importance because internet technologies such as search engines and social media offer an easy and cost effective approach to marketing.