Search Engine Optimisation and Video SEO

Today, more than 85% of people use search engines like Google, Yahoo and Bing to find the products, services and information they need. Out of these, 71% of the users only observe the 1st page results and don’t explore the sites that appear from the 2nd page onwards.

Search engine optimisation (SEO) is a difficult process and getting a first page Google ranking isn’t easy with the high level of competition. To make matters even more complicated, search engines are changing the way they rank web content all of the time and recent changes have placed more emphasis on rich-media content such as video.

Google has been including videos in its search engine results for some time now and with the recent Google Everything changes, users can also select to view “video only” content from across a range of video networks and websites – this change shows how user preferences have changed.

Video optimisation

Forrester Research found that any given video in Google stands about a 50 times better chance of appearing on the first page of Google search results than text.

Another key point is that few web marketers carry out video optimisation, so if you optimise your videos well you will be well ahead of the competition.

How we can help

Using our video SEO and optimisation strategies we will:

  • Host your videos on YouTube and optimise your videos by localising the content and including keywords into your videos’ file names, titles, descriptions and tags.
  • Embed videos into relevant pages on your website and optimise the content and meta data included on those pages to help the search engines understand what your page and videos are about.
  • Create a Video Sitemap, so Google knows where to find your video content.
  • Create great quality links to your videos which will help them climb up the rankings in Google.